Fiat 500

This fiat commercial was pretty funny to me because the guy was getting all turned on by a women who was taller than him and was speaking in a different language. i think that the makers of the commercial might have been trying to relate their car to this and how it might be from a different country and a little different but you will still be attracted to it. this was quite a stretch but it may have been used in this commercial.

In this commercial they used the need for prominence, need for autonomy, and the need for aesthetic sensations. You can see the need for prominence and need for autonomy because of the color of the car and  how it just stands out and looks more elegant among the other, more bland, cars.  We can obviously see the aesthetic sensations because of the women. shes beautiful and the man is totally  attracted to her and it goes back to the car and how its "beautiful" and attractive.

Another thing used in this commercial is wit and humor. This is used in the beginning when he is looking at her butt and she turns around and starts yelling at him. i feel like a lot of people probably giggled a bit. Its also used in the end when he leans in to kiss the lady and all of a sudden shes not there and hes leaning into the car. The use of this makes the viewers remember the commercial more and i think it was a good idea to include a little bit of humor in the commercial and not all just beauty.