"Write the Future"

I think that this commercail by nike really captured the true essence of soccer and how crucial each moment in a game is. It can affect the rest of your life in a negative or positive way. This was a great idea for the commercail because people from all around the world can watch it since it had some of the top players from different places in it. While it would appeal to soccer players and fans it could also appeal to people in other sports, not just soccer. The words, "Write the Future" can be put towards any sport associated with nike and inspire the people in it.

Some of the main appeals i noticed in the ad were the need for prominence, the need to achieve, the need to dominate, and the need for autonomy. We can see the need for prominence when Wayne Rooney has the flashfoward about the outcome of his status if he wins or loses the game. In the end when Cristiano Ronaldo has to shoot the shot around the wall we see the need to achieve because the task ahead is difficult and we also see the need for prominence again because he wanted the statue of himself. the need to dominate comes in when the words pop up in the end. I feel like these words relate to the need to dominate because by it saying "Write the future", its giving us inspiration to do what we havent before and rise up higher to accomplish the goals that will ultimately change us. and finally the need for autonomy comes up each time a new player gets the ball because it focuses on them in a crowded enviroment and singles them out.

I dont know if Nike puts in all of these appeals on purpose but they show up in most of there commercails. That inspiration that makes us want to do our best and dominate those around us. Thats why i think that Nike is where it is at today, because they make a deep connection with the people around them.