Sunday, December 16, 2012

Naked ads for Clothing Company. Huh?

So far throughout my high school experience i have seen and disliked about a hundred of these ads on billboards, bags, and even clothing. I mean Abercrombie and Fitch is a clothing company so why do all of their ads consist of people without their clothes one? like really that makes no sense at all. Me and other always bring it up when we see a bag with this kind of stuff on it and usually girls just say that we are hating because we don't have bodies like those models. (which may be true for my friends but not me).

I hate to be a critique but these ads go against everything the company is trying to sell. If you guys are trying to sell clothes then why not show ads of your clothes? and not guys of girls WITHOUT their clothes on. I use to not see how this might help them but now i do. These ads are obviously targeted at teenage girls who like to admire hot guys. I remember when i was in an Ambercrombie and Fitch store in Texas and a girl walked in and asked for a bag. SHE WASNT EVEN GOING TO BUT ANYTHING, SHE JUST WANTED A BAG TO LOOK AT. What the heck? I swear girls are crazy, but anyways, if the company didnt have hot models all over the walls of their stores i wonder what would happen.

These ads use beauty to attract consumers. One way you can tell is that they use  models for everything and not just normal people. Another way you can tell is that when your passing by one of their stores and look at the entrace all you will see is a picture of a dude with no shirt on. I know what goes on in my head when i see this but i wonder if other people are thinking about why he doesnt have a shirt on too. I know that this technique of using beauty to attract people works but i think it works a little to well if people are buying clothes from a company whose ads consist of people with no clothes.  but what do you think?

1 comment:

  1. I agree with what you are saying about the fact that they barely show anything that they are trying to sell. Way to focus on the clothing aspect of things.

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