While searching the internet I noticed that this add kept popping up. I didn't understand it at all. "Its not for women?" I always see girls drinking diet Dr. Pepper so why not this one too? But then I thought, "I only see girls drinkng diet sodas and drinks, not guys." This made me see that this ad was targeted at guys to get them to drink their diet sodas by saying its "Manly".
I think that when guys think of diet drinks they think of drinks made for women to get skinny and things of that nature. So i think that they dont drink it because if another dude saw them drinking it they would become all self concious and think that the other guys think he's girly. By targeting the new diet Dr. Pepper at men it will give them an excuse to their friends to drink it and it will raise the money that Dr. Pepper makes off of their male buyers.
I think this was an extremely smart move by Dr. Pepper to launch a diet drink for men. Guys wont be hesitant about buying diet soda which would increase sales, and in a way help out with obesity a little. When a dude buys a diet soda and his friend is like "you on a diet or something?", instead of him saying "uh, no its for my wife" he can be like "yah with the new diet Dr. Pepper thats just for manly guys". Alot of guys take in too many calories so by them buying more diet soda than regular it will help them with how many calories they consume and help in the long run with diabetes. The bad thing is that they might start to buy too much of it and that wouldnt have a good result because even though it has less sugar and calories, the refined sugar in it isnt that healthy. It is actually worse than drinking regular soda because the sugar in diet soda stimulates your appetite which will make you want more carbohydrates which in turn will cause more fat storage and wieght gain. Plus most artifical sweeteners are neurotoxins and can cause brain disorders and male infertility and I dont think most guys would like that to happen. haha
So even though guys will be buying more diet soda they will still need to be careful with how much they consume because if you drink too much of it it can lead to some serious problems.
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