A few weeks ago my mom got the Iphone 4 and I got the IpodTouch 5.(the newest one) My dad has the Samsung Galaxy II and I already have heard enough between them about which one is better. "Mine does this and yours doesnt", "Oh that picture is nice,..but my camera quality is better" and yada yada. While this is going on in my home i also know that it is going on outside of it. People are arguing all the time about wich is better. Some people are diehard Apple people and some are the same for Samsung. Im both since i have Samsung phone and a Apple IpodTouch. haha
While I was thinking about what need might be in place here the need for affiliation imediately came to mind. People tend to cling to what they like the best and try to show that its the best and fight for it. This happens with gaming consoles, phones, computers, tv's, sports teams, and shot even women and men. Everybody just wants to fit in and i noticed that in Apple commercails they always show a group of friends so it gives a sense that if you have this product you will fit in and have a type of community.
The commercails that they show are true though. Most people either have an Apple Iphone or Samsung Galaxy and these people usually hang out or talk. For example, the Apple Iphones and Itouches have Facetime and you can only use it with other Apple users. Not any other brand so in a way its cutting you off and making you become a seperate group. Some people dislike that but the creators arent going to change anything because they want us to become seperate groups. they make more money that way.
I dont think they should be able to do this. No company should be able to target their commercails at our psychological thoughts. Its wrong to use things that naturally atrract us to things to get us to buy products we may not really need. I feel like they force us in a way to spend money and become apart of these cliques.
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