Changing Flights

Hahahaha. Once again Sears has me laughing. The first time was with their commercial on the beach. At first I thought that this commercial was actually a movie trailer and me and my mom were like, "That looks like a cool movie." But then all a sudden they smack into refrigerators and the Sears thing comes up. I couldn't stop laughing. I think that its a great funny commercial that would get most peoples attention and that Sears did a good job with it.

Sears was most likely targeting adults because teenagers and kids don't usually buy refrigerators and such. But maybe they were somewhat targeting teens because it makes them laugh and tell their parents about it. By making their commercial funny it makes their viewers have a good feeling about them.

There are many different ways that you could take this commercial. By analyzing this commercial you could come up with the statement that sometimes you can just fall in love over time or how sometimes you can just run into it. Or you could just take it as Sears made me laugh so now i like them. I wonder if they think about how different people will take their commercials and if they try to put deeper meanings into it.

Sears used the best way, to me, to get peoples attention. through love and comedy.  When the commercial starts to play people are like oh this is going to be a cute movie and then BAM! the dude smacks into a fridge and you bust out laughing, if you have a sense of humor. This gets peoples attention because they will remember the commercial for tricking them and being funny. The only problem that I have with this commercial is that it has nothing to do with the product. It says nothing about it. It just shows two people running into it and i don't get how it might make people want to buy their products. I can only see how it might make you like the company. So if you can figure out how it makes you want to buy the product please comment below.