Annoying ads

i know its hard to see based on this picture but there are two ads that are on the page. One of them is for new phones, and the other is for new cars and car accesories. Over my many years of surfing the web i have noticed that if i or anybody else searches a topic a lot of times it will start popping up in little ads all over the place. Its really annoying because it will be on like every website i go on. Ill try to go on twitter or a stores website and little ads about whatever ive been searching pop up asking if i want to visit the website where i can get it ON SALE or with FREE SHIPPING.

Do companies that want to advertise pay extra money to pester us or do the search engines automatically do this?I dont see what type of technique or appeal that they can be using other than annoyance and hindrance. And if it the search engines do they have permission to monitor what we search and then try and make us buy it? i feel like the media is trying to get too connected to our everyday lifes and by these ads popping up all the time that proves it.

Terry Cruz, Muscle Music!!



This commercial is a bit older but its still one of the best Ive seen by Old Spice. In this commercial Terry Crews is using his muscles to make music. When we first see his surroundings and the white things on his body we are like, "Woah, whats going on?" i think this is what Old Spice was going for. They wanted people to be curious about what was going to happen and watch the video. If it wasn't for the TV screen to his side you wouldn't have know its an Old Spice commercial so Old Spice relied heavily on its audience looking around at the surrounding objects in the commercial.

The main technique here in this video is gestalt. Terry Crews, surroundings are odd and abnormal and he is in an odd situation. He's sitting down surrounded by wires and instruments flexing his muscles,..this isn't exactly ordinary. It stands out a lot and makes you remember Old Spice next time your shopping. Another technique seen here is Testimonial. They used a famous football player and actor to sell their product. When people see the famous person they start to associate him/her with the product so next time they see him they will think of the Old Spice commercial.

Another thing that the audience couldve connected with the product was muscles. Back then and even now the Old Spice actors are all muscular so people might think that Old Spice gives you muscles. Thats not very logical but you never know what people might get out of something.

Fiat 500

This fiat commercial was pretty funny to me because the guy was getting all turned on by a women who was taller than him and was speaking in a different language. i think that the makers of the commercial might have been trying to relate their car to this and how it might be from a different country and a little different but you will still be attracted to it. this was quite a stretch but it may have been used in this commercial.

In this commercial they used the need for prominence, need for autonomy, and the need for aesthetic sensations. You can see the need for prominence and need for autonomy because of the color of the car and  how it just stands out and looks more elegant among the other, more bland, cars.  We can obviously see the aesthetic sensations because of the women. shes beautiful and the man is totally  attracted to her and it goes back to the car and how its "beautiful" and attractive.

Another thing used in this commercial is wit and humor. This is used in the beginning when he is looking at her butt and she turns around and starts yelling at him. i feel like a lot of people probably giggled a bit. Its also used in the end when he leans in to kiss the lady and all of a sudden shes not there and hes leaning into the car. The use of this makes the viewers remember the commercial more and i think it was a good idea to include a little bit of humor in the commercial and not all just beauty.

"Write the Future"

I think that this commercail by nike really captured the true essence of soccer and how crucial each moment in a game is. It can affect the rest of your life in a negative or positive way. This was a great idea for the commercail because people from all around the world can watch it since it had some of the top players from different places in it. While it would appeal to soccer players and fans it could also appeal to people in other sports, not just soccer. The words, "Write the Future" can be put towards any sport associated with nike and inspire the people in it.

Some of the main appeals i noticed in the ad were the need for prominence, the need to achieve, the need to dominate, and the need for autonomy. We can see the need for prominence when Wayne Rooney has the flashfoward about the outcome of his status if he wins or loses the game. In the end when Cristiano Ronaldo has to shoot the shot around the wall we see the need to achieve because the task ahead is difficult and we also see the need for prominence again because he wanted the statue of himself. the need to dominate comes in when the words pop up in the end. I feel like these words relate to the need to dominate because by it saying "Write the future", its giving us inspiration to do what we havent before and rise up higher to accomplish the goals that will ultimately change us. and finally the need for autonomy comes up each time a new player gets the ball because it focuses on them in a crowded enviroment and singles them out.

I dont know if Nike puts in all of these appeals on purpose but they show up in most of there commercails. That inspiration that makes us want to do our best and dominate those around us. Thats why i think that Nike is where it is at today, because they make a deep connection with the people around them.

Naked ads for Clothing Company. Huh?

So far throughout my high school experience i have seen and disliked about a hundred of these ads on billboards, bags, and even clothing. I mean Abercrombie and Fitch is a clothing company so why do all of their ads consist of people without their clothes one? like really that makes no sense at all. Me and other always bring it up when we see a bag with this kind of stuff on it and usually girls just say that we are hating because we don't have bodies like those models. (which may be true for my friends but not me).

I hate to be a critique but these ads go against everything the company is trying to sell. If you guys are trying to sell clothes then why not show ads of your clothes? and not guys of girls WITHOUT their clothes on. I use to not see how this might help them but now i do. These ads are obviously targeted at teenage girls who like to admire hot guys. I remember when i was in an Ambercrombie and Fitch store in Texas and a girl walked in and asked for a bag. SHE WASNT EVEN GOING TO BUT ANYTHING, SHE JUST WANTED A BAG TO LOOK AT. What the heck? I swear girls are crazy, but anyways, if the company didnt have hot models all over the walls of their stores i wonder what would happen.

These ads use beauty to attract consumers. One way you can tell is that they use  models for everything and not just normal people. Another way you can tell is that when your passing by one of their stores and look at the entrace all you will see is a picture of a dude with no shirt on. I know what goes on in my head when i see this but i wonder if other people are thinking about why he doesnt have a shirt on too. I know that this technique of using beauty to attract people works but i think it works a little to well if people are buying clothes from a company whose ads consist of people with no clothes.  but what do you think?

Changing Flights

Hahahaha. Once again Sears has me laughing. The first time was with their commercial on the beach. At first I thought that this commercial was actually a movie trailer and me and my mom were like, "That looks like a cool movie." But then all a sudden they smack into refrigerators and the Sears thing comes up. I couldn't stop laughing. I think that its a great funny commercial that would get most peoples attention and that Sears did a good job with it.

Sears was most likely targeting adults because teenagers and kids don't usually buy refrigerators and such. But maybe they were somewhat targeting teens because it makes them laugh and tell their parents about it. By making their commercial funny it makes their viewers have a good feeling about them.

There are many different ways that you could take this commercial. By analyzing this commercial you could come up with the statement that sometimes you can just fall in love over time or how sometimes you can just run into it. Or you could just take it as Sears made me laugh so now i like them. I wonder if they think about how different people will take their commercials and if they try to put deeper meanings into it.

Sears used the best way, to me, to get peoples attention. through love and comedy.  When the commercial starts to play people are like oh this is going to be a cute movie and then BAM! the dude smacks into a fridge and you bust out laughing, if you have a sense of humor. This gets peoples attention because they will remember the commercial for tricking them and being funny. The only problem that I have with this commercial is that it has nothing to do with the product. It says nothing about it. It just shows two people running into it and i don't get how it might make people want to buy their products. I can only see how it might make you like the company. So if you can figure out how it makes you want to buy the product please comment below.

Phone Wars!!

A few weeks ago my mom got the Iphone 4 and I got the IpodTouch 5.(the newest one) My dad has the Samsung Galaxy II and I already have heard enough between them about which one is better. "Mine does this and yours doesnt", "Oh that picture is nice,..but my camera quality is better" and yada yada. While this is going on in my home i also know that it is going on outside of it. People are arguing all the time about wich is better. Some people are diehard Apple people and some are the same for Samsung. Im both since i have Samsung phone and a Apple IpodTouch. haha

While I was thinking about what need might be in place here the need for affiliation imediately came to mind. People tend to cling to what they like the best and try to show that its the best and fight for it. This happens with gaming consoles, phones, computers, tv's, sports teams, and shot even women and men. Everybody just wants to fit in and i noticed that in Apple commercails they always show a group of friends so it gives a sense that if you have this product you will fit in and have a type of community.

The commercails that they show are true though. Most people either have an Apple Iphone or Samsung Galaxy and these people usually hang out or talk. For example, the Apple Iphones and Itouches have Facetime and you can only use it with other Apple users. Not any other brand so in a way its cutting you off and making you become a seperate group. Some people dislike that but the creators arent going to change anything because they want us to become seperate groups. they make more money that way.

I dont think they should be able to do this. No company should be able to target their commercails at our psychological thoughts. Its wrong to use things that naturally atrract us to things to get us to buy products we may not really need. I feel like they force us in a way to spend money and become apart of these cliques.